Email marketing is a powerful tool. It helps you connect with your audience quickly and directly. If you use Squarespace, you’re in luck. Squarespace has its own email marketing system built in. It’s easy to use and perfect for beginners. You don’t need coding skills to get started. This guide will help you launch your first campaign. Let’s explore how to start using Squarespace Email Marketing.
What Is Squarespace Email Marketing?
Squarespace Email Marketing is a tool built into the Squarespace platform. It lets you design, send, and track email campaigns from one place. You can create newsletters, promotions, and updates for your subscribers. It works well with your existing Squarespace website. You don’t need to use third-party tools. Everything stays in one dashboard, which makes it easier to manage.
Why Use Squarespace Email Marketing?
Here are a few simple reasons to use it in 2025:
- It is beginner-friendly and very visual.
- You get pre-designed templates that are easy to edit.
- You can grow your mailing list using built-in forms.
- It connects directly to your Squarespace website content.
- You can schedule emails or send them instantly.
With these features, you can focus more on content and less on tech problems.
Step 1: Choose the Right Plan
To use Squarespace Email Marketing, you must choose a suitable plan. There are different plans for different needs. Each plan offers email credits per month. Start with the “Starter” plan if you are new. You can upgrade as your list grows. Go to your Squarespace dashboard. Click “Marketing” and then “Email Campaigns.” Here you can view available plans and pricing.
Step 2: Build Your Email List
An email list is a group of people who want to hear from you. Start by adding a form to your website. This form lets visitors subscribe to your list. Go to “Pages” and select where you want the form. Add a “Newsletter” block or “Form” block. Make the form simple. Ask only for the name and email address. Use a clear message like: “Sign up for news and offers.” You can also collect emails during checkout if you sell products.
Step 3: Create a New Email Campaign
Once you have a few subscribers, you can send your first email.
Go to the “Email Campaigns” tab in your dashboard. Click “Create” to start a new campaign. Choose a pre-made template or start from scratch. You’ll see a drag-and-drop editor. It lets you add text, images, buttons, and more. Keep your message short and clear. Use simple words and a friendly tone. Add a subject line that catches attention but stays honest.
Step 4: Personalize Your Content
Personal emails feel better than generic ones. Use the subscriber’s name if possible. Write as if you are talking to one person. Keep your tone friendly and helpful. Avoid sounding too formal or robotic. Include content that matters to your readers. It could be updates, deals, or tips. Add your logo, brand colors, and social media links. This helps build your brand and gain trust.
Step 5: Preview and Test Before Sending
Before sending your email, always preview it. Click “Preview” to see how it looks on desktop and mobile. You can also send a test email to yourself. This helps you check links, images, and layout. Make sure everything loads quickly and looks clean. Fix any issues before hitting the “Send” button.
Step 6: Schedule or Send Your Email
Now you’re ready to send the campaign. You can send it now or schedule it for later. Choose the time when your readers are most active. For most businesses, mid-morning or early afternoon works best. Click “Send” or “Schedule,” and your email will go out. You will receive a confirmation once the email is sent.
Step 7: Track Your Campaign Results
After sending your email, check how it performed. Go to “Campaigns” and click on your sent email. Squarespace shows you useful data like:
- How many people opened the email?
- How many clicked on links?
- How many unsubscribed?
This helps you improve your next campaign. If few people opened the email, try a better subject line next time. If few click, make your buttons and links clearer.
Tips for Better Squarespace Email Marketing in 2025
Here are some easy tips to get better results:
- Send consistently: Choose a day to send emails every week or month.
- Write short emails: People don’t like long emails. Keep it brief and valuable.
- Add a call to action (CTA): Tell readers what to do next—buy, read, or sign up.
- Use images wisely: One or two images are enough. Don’t make the email heavy.
- Segment your list: Send different emails to different groups. This makes emails more personal.
- Avoid spam words: Don’t use words like “Buy now!” or “Free!” too much.
These tips will help you get more opens and clicks.
Common Mistakes to Avoid
Even simple tools can lead to mistakes. Here are some things to avoid:
- Not testing the email first.
- Sending too many emails.
- Using too much text or too many images.
- Forgetting to add an unsubscribe link.
- Ignoring mobile design.
Avoiding these will make your emails look more professional.
Final Thoughts
Squarespace Email Marketing is easy, even for beginners. It helps you reach your audience without needing other tools. You can design, send, and track all in one place. The best part? It works well with your Squarespace website. Start small. Build your list. Send useful and friendly emails. Keep learning with each campaign. In 2025, email remains one of the best ways to grow your business online. Start your first campaign today and enjoy the journey!
