Winning Gen Z: Rare Beauty’s CMO on the Power of Community Marketing
Introduction Gen Z is redefining brand engagement. Unlike previous generations, they value authenticity, inclusivity, and social impact. To capture their attention, brands must build meaningful relationships. Rare Beauty, founded by Selena Gomez, has successfully done this through community-driven marketing. The brand’s CMO has shared insights into how they win over Gen Z by prioritizing engagement,…