Social media packages usually contain a defined list of services tailored for marketing the agency provides to market a brand on social media channels.
Clients looking to grow their social media presence don’t want to be worried about paying hourly charges every week or not knowing exactly what they’ll be getting for the money they invest in your agency. Just like yourself – they don’t appreciate uncertainty.
Conversely, when they research and consider hiring a social media marketing agency, they will probably want to:
- Check your credibility through your marketing portfolio and social channels
- Be able to compare packages among various practitioners
- Know exactly what services you offer and what they cost
A social media advertising package is a well-curated set of services offered to enable enterprises to properly set up, grow, and maintain a social media presence. These packages are for businesses that do not have the time, expertise, or resources to supervise their social media in-house.
Here are some key components of a social media advertising package.
Development of Social Media Strategy
The essence of this high-end service comes down to crystallizing the client’s aims, audiences, and competition. Notable deliverables sometimes include:
- Audience personas
- Platform recommendations
- Social media content pillars
- Timelines for posting
- Social media campaign SMART goals.
Content Generation and Scheduling
It is a must to produce an interaction that is platform-based content! This could mean:
- Graphic arts and images and videos
- Creative captions and calls to action
- Brand template designs
- Consistent posting through scheduling, say from Sendible, among other things
Community and Engagement management
Social media works wonders with interaction. It encompasses:
- Responding to comments and DMs
- Monitoring brand mentions and relevant hashtags
- Engaging with followers to create loyalty
- Crisis management or addressing negative feedback
Performance tracking and reporting
Results are enhanced through making decisions based on data. Reporting services may include:
- Measurement of key performance indicators (engagement rates, reach, and ROI)
- Production of detailed monthly or quarterly reports
- Deployment of analytical tools to provide actionable insights.
Optimization and Account Setup
It is this service that guarantees a professional persona in new businesses or rebranding efforts. The following are included:
- Profile Creation
- Bio and profile picture optimization
- Banners and Story Highlights Design
Campaign management
Seasonal campaigns and some ad management may feature in the advanced packages. Deliverables may include:
- Paid social media ad creation and management
- Collaborative promotions with influencers
- Planning contests and giveaways
Conclusion
With social media usage growing significantly in recent years, it becomes important for business as well as brand managers to understand the impact and influence of these social networking sites on the overall online presence of their companies.
What you should also know while being well-versed in different channels is also the cost incurred in social media marketing.
This type of paid advertisement uses social networks like LinkedIn, YouTube, Facebook, X, TikTok, and Instagram to deliver to the targeted audience advertised commercial messages from their source.
Packaging your services according to the type of work you do helps clients view you as an expert. For instance, should there be a need for a specialist (such as a video creation or influencer outreach expert), you will win their business if you have a pre-made package that suits them.
Promoting your social media management packages well also helps you meet and exceed client expectations
As you could guess this social media package has all that your clients could conceivably want-from creation (or curating) the content for social networks, listening to social media, building awareness towards the brand by the target audience, and engaging with followers on different platforms.
If you operate a small business with limited money allocated to social media marketing, you may want to consider having an in-house social media marketing team. Not only would it allow you to maintain control, but it would also enable your unique style to be preserved.
For larger enterprises, it can be a challenge for even a handful of employees to effectively manage and improve their social media presence, so hiring an agency can certainly help.
